How to Get Conversion List for Google Ads in Trigger/Workflows

Introduction

Setting up a conversion list for Google Ads in your trigger/workflows is essential to track the effectiveness of your ads. This guide will walk you through the process step by step.

Step-by-Step Guide

Step 1: Access Tools and Settings in Google Ads Account

Log in to your Google Ads account and navigate to "Tools and Settings".

Step 2: Click on Conversions

Find and click on the "Conversions" option under "Tools and Settings".

Step 3: Add Conversion Action

Click on the "ADD CONVERSION ACTION" button to initiate the process of tracking conversions.

Step 4: Choose the Import Option

Select the "Import" option to start tracking conversions. Choose the appropriate option to collect the conversion, whether tracking clicks on a page or calls initiated by users.

If you want to track the click on a page or track the call initiated by the user choose the

option to collect the conversion.

Step 5: Set Up Your Goals

Follow the on-screen instructions to set up your goals. Select "Imported Lead" from the dropdown menu under the "Goal and action optimization" category.

Step 6: Name the Conversion

Provide a name for your conversion. Remember, you will need to use this exact name later in the workflows.

Step 7: Define Conversion Value

Choose whether the value for the conversion will be the same, different, or if you don't want to use any value.

Step 8: Select the Count

We recommend choosing "one" for the count selection.

Step 9: Set Click Through Conversion and Attribution Model

Set the "Click Through conversion" to 90 days and choose "First click" as the attribution model.

Step 10: Add to Google AdWords Step in Workflow

Navigate to your workflow and add an "Add to Google Adwords" step. For conversion, select "Other" and input the exact conversion name you created earlier. Click "Save and Publish" to finalize.

Important Note

For Gymini to successfully pass a conversion to Google Ads, the contact/opportunity must originate from a URL containing a gclid parameter. It will take approximately 24 hours for the list to populate in workflows and appear in Google Ads Conversions.

Conclusion

By following this guide, you will successfully set up a conversion list for Google Ads in your trigger/workflows, allowing you to track and optimize your ad performance effectively. Ensure to input the exact conversion name in the workflow to facilitate accurate tracking.