Custom Unsubscribe Link

Introduction

In the realm of email marketing, especially for gyms using Gymini, providing subscribers with a seamless way to opt-out is not only a best practice but also a legal requirement in many jurisdictions. The Custom Unsubscribe Link feature in Gymini allows gyms to offer a personalized experience even in the unsubscribe process, ensuring that members feel respected and valued at every touchpoint.

Overview

The Custom Unsubscribe Link feature enables gyms to:

• Create a tailored landing page for unsubscribers.

• Integrate this custom page into their email campaigns.

• Automate the process of setting a contact to "Do Not Disturb" once they choose to unsubscribe.

1. Create a landing page with messaging you want people to see when they unsubscribe

Before integrating the unsubscribe link into your email, you need to design a landing page that subscribers will be redirected to upon clicking the unsubscribe link. This page can contain a thank you message, a feedback form, or any other content you deem appropriate.

2. Use the url to the landing page from Step 1 to make a Trigger Link. Learn more about Domain Setup (Funnels & Websites)

Once your landing page is ready, copy its URL. This URL will be used to redirect subscribers when they choose to unsubscribe.

3. Replace the default unsubscribe link url with the Trigger Link

• Navigate to the Marketing tab in Gymini.

• Select Trigger Links and click on Add a Link.

• Provide a name for your trigger link and paste the copied URL into the Link URL field.

• Click Save.

Click on 1. Marketing > 2. Trigger links > 3. Add Link

Click Save once you put:

Name: Unsubscribe Link

Link URL: Paste the funnel unsubscribe page URL here

4. Create a workflow that uses "Trigger Link Clicked" as the condition and "Set Contact DND" as the action

• Go to your email template.

• Scroll to the footer and remove the default unsubscribe text.

• Add your custom unsubscribe message.

• Highlight the message, click on the link icon, and select your unsubscribe trigger link from the dropdown menu.

• Save your email.

Click on 1. Automation > 2. Create workflow

Click on 1. Start from scratch > 2. Create new workflow

1. Update the workflow title to Trigger Link Unsubscribe

2. Click on Add New Workflow Trigger

Search for the Trigger Link Clicked workflow trigger

Click on Add filters

Filters

Trigger Link: Select Unsubscrbe link

Now we can add our first workflow action

Look up the action to Set contact DND

In the dropdown, choose Enable DND for specific channels:

Select Email as the Channels

Click Save Actions

Save and publish workflow!

5. Now you can integrate the trigger link as the unsubscribe link in the email footer

• Navigate to the Automation tab.

• Click Create Workflow and choose Start from Scratch.

• Name your workflow.

• Add a new workflow trigger and select Trigger Link Clicked.

• Click Add Filters, select your unsubscribe trigger link, and save.

• Below the workflow trigger, add an action. Choose Set Contact DND.

• For this example, select Enable DND for Specific Channels and check only the email option. However, you can adjust this based on your preferences.

• Finally, change your workflow status from Draft to Publish and save.

1. highlight here

2. Click on the link icon

Select Unsubscribe Link from Link list

Click Save

Now anyone who click on the trigger link here will be marked DND for the email channel!

With this setup, when a subscriber clicks on the unsubscribe link, they will be redirected to your custom landing page. Simultaneously, the trigger will activate the "Do Not Disturb" function for that contact's email, ensuring they won't receive further email communications.

Conclusion

The Custom Unsubscribe Link feature in Gymini offers gyms a way to enhance the user experience even when a member chooses to opt out of communications. By providing a tailored unsubscribe process, gyms can maintain a positive relationship with their members and ensure compliance with email marketing best practices.